MBA SEMESTER-1 IMPORTANT QUESTIONS

Marketing Management

Unit-I

Long Questions (8 Marks)

1. Define Marketing and MM? Write in detail about Marketing Environment.

2. Discuss briefly the interface of marketing with other functional areas.

3. Define Marketing Mix. Explain briefly.

Short Questions (2 Marks)

4. Global Marketing, Expanded Marketing Mix, Marketing Strategy and Programme.

Unit-II

Long Questions (8 Marks)

1. What are the levels and bases of market segmentation? Explain about segmenting Consumer Markets?

2. Define sales forecasting. What are the various?

3. Define Market Segmentation? Explain the process?

Short Questions (2 Marks)

4. Market Targeting, Delphi Technique, Demand measurement, Product positioning.

Unit-III

Long Questions (8 Marks)

1. What is PLC? Explain stages of PLC?

2. Define New Product? Explain new product development process?

3. Define pricing strategy? Explain various types of pricing strategies?

4. What is Promotion? Discuss the elements of Promotion Mix?

Short Questions (2 Marks)

5. Brand, Branding, Online Marketing & Tele Marketing.

Unit-IV

Long Questions (8 Marks)

1. Who is a consumer? Explain the factors affecting Consumer Behaviour?

2. Industrial Markets — Characteristics, Industrial buyer behavior.

3. Explain about services marketing?

Short Questions (2 Marks)

4. OS Structure, AIDA model & industrial buyer.

Unit-V

Long Questions (8 Marks)

1. What are the factors affecting global marketing?

2. What is a marketing organization? What are the types of marketing organization?

3. Marketing Control importance, types.

Short Questions (2 Marks)

4. Marketing Audit, Digital Marketing, Consumerism & Matrix Organization.

Applications for Management (IT)

Unit-I

Long Questions (8 Marks)

1. Define Computer? Explain the characteristics and components of computers?

2. Discuss the role of IT and importance of IT in Business?

Short Questions (2 Marks)

3. Define WWW and SW? Explain about types of SW?

4. Discuss the Opportunities and challenges in IT?

Unit-II

Long Questions (8 Marks)

1. Define IS and explain about categories of IS? Explain about Management information system?

Short Questions (2 Marks)

2. DSS- Types & Architecture of DSS.

3. Data warehouse and Data Mining, Intelligent Systems, VR, IOT, 5G.

4. Artificial intelligence(AI), Cloud computing, Big data.

Unit-III

Long Questions (8 Marks)

1. Explain about Types of Networks & Network topologies?

2. Internet—overview, Architecture and functioning.

3. Explain about Computer N/W models and applications of communications?

Short Questions (2 Marks)

4. Web conferencing, Telnet, Browsers & Search Engines, WWW, HTTP.

Unit-IV

Long Questions (8 Marks)

1. Explain about Management Levels and functional systems?

2. Explain about enterprise systems and applications?

3. Discuss the Phases in SDLC?

4. Explain the various ways of Electronic Fund Transfer (EFT)?

Short Questions (2 Marks)

5. ERP, SCM, CRM, CPFR & Knowledge management systems.

Unit-V

Long Questions (8 Marks)

1. Need for IS security.

2. What are the salient features of IT Act?

3. Explain biometric techniques?

4. Discuss about Types of Firewalls?

5. Cyber laws — Need for implementation of cyber laws in India.

Short Questions (2 Marks)

6. Malicious S/W, Hacking, Cryptography, Digital Signature, Smart card.

ECONOMICS FOR MANAGERS (EFM)

UNIT – I: Introduction of Economics

Short Answer Questions (2 marks)

1. Define Managerial Economics.

2. Nature and scope of Managerial Economics.

3. Relationship between Managerial Economics and Micro Economics.

4. Role of a Managerial Economist.

5. Decision-making process in business.

6. Meaning of Risk and Uncertainty.

7. Objectives of a firm.

8. Use of econometric models in managerial decisions.

Long Answer Questions (8 marks)

1. Explain the nature, scope, and importance of Managerial Economics in business decision-making.

2. Discuss the decision-making process under certainty, risk, and uncertainty.

3. Explain the role and functions of a managerial economist in modern organizations.

4. Describe the relationship of managerial economics with other disciplines.

5. Discuss the use of econometric models in current scenario. Explain various Economic Principles?

Case Study (10 Marks)

A firm is planning to expand its operations but faces uncertainty in demand and costs. Explain how managerial economics helps in decision-making under uncertainty.

UNIT – II: Economic Theories (Demand & Utility)

Short Answer Questions (2 marks)

1. Meaning of Utility.

2. Law of Diminishing Marginal Utility.

3. Determinants of demand.

4. Difference between individual demand and market demand.

5. Types of elasticity of demand.

6. Point elasticity vs arc elasticity.

7. Importance of demand forecasting.

8. Factors influencing elasticity of demand.

Long Answer Questions (8 marks)

1. Explain the Law of Demand with exceptions.

2. Discuss Elasticity of Demand – types, measurement, and importance.

3. Explain Demand Forecasting methods used by firms.

4. Describe about Types of Demand and Demand Estimation for firm and industry.

5. Explain the Law of Marginal Utility and its relevance in business decisions.

Case Study/Numericals

Problems on Price elasticity of demand, Income elasticity, Cross elasticity. A company reduces price but total revenue falls. Analyze using elasticity of demand.

UNIT – III: Theories of Production

Short Answer Questions (2 marks)

1. Meaning of production function.

2. Law of Variable Proportions.

3. Returns to scale.

4. Short-run vs long-run costs.

5. Opportunity cost.

6. Learning curve.

7. Iso-cost curve.

8. Break-even analysis.

Long Answer Questions (8 marks)

1. Explain the Law of Variable Proportions with diagram.

2. Discuss Returns to Scale and its types.

3. Explain Cost concepts and cost curves in short run and long run and its relationship?

4. Explain Iso-cost and Iso-quant analysis for producer equilibrium.

5. Discuss the Learning Curve and its managerial applications.

Case Study/Numericals

Cost calculations, Break-even analysis, Output optimization. A manufacturing firm observes falling costs with increased output. Explain using economies of scale and learning curve.

UNIT – IV: Economic Markets

Short Answer Questions (2 marks)

1. Meaning of market.

2. Classification of markets.

3. Features of perfect competition.

4. Monopoly vs monopolistic competition.

5. Oligopoly market characteristics.

6. Virtual markets.

7. Price discrimination.

8. Role of AMCs (Agricultural Market Committees).

Long Answer Questions (8 marks)

1. Explain price determination under perfect competition.

2. Discuss monopolistic competition with price-output equilibrium.

3. Explain monopoly market and price determination.

4. Discuss oligopoly market and strategies of oligopolists.

5. Explain agricultural markets and market laws in India.

6. Explain different types of Market structures.

Case Study

An industry with few firms follows price leadership. Identify the market structure and explain oligopoly strategies.

UNIT – V: Macro Economics & Budgeting

Short Answer Questions (2 marks)

1. Meaning of National Income.

2. GNP vs GDP.

3
. Methods of measuring national income.

4. Types of inflation.

5. Fiscal policy.

6. Budget deficit.

7. Employment theory of Keynes.

8. Define National Income and budget.

Long Answer Questions (8 marks)

1. Explain National Income concepts and measurement methods.

2. Discuss Keynesian Theory of Employment.

3. What is Inflation? Explain various types Causes and control measures of Inflation.

4. Explain Fiscal Policy and its role in economic development.

5. Analyze the Union Budget and its objectives.

Case Study

Rising inflation and unemployment in an economy. Suggest fiscal and monetary measures to control it.

Management & Organisational Behaviour (Sem I)

UNIT I – Management Philosophy and Approaches

Short Questions

Define Management philosophy.

What is managerial approach?

State Fayol’s principles of management.

Define Scientific Management.

What is Hawthorne experiment?

Define systems approach.

What is contingency approach?

Long Questions

1. Explain management principles, process and functions.

2. Discuss classical and human relations approaches to management.

3. Explain systems and contingency approaches to management.

4. Describe Hawthorne experiments and their significance.

5. Explain contributions of Fayol, Taylor and Peter Drucker.

UNIT II – Organizational Design, Structure and Decision Making

Short Questions

Define organizational design.

What is organizational structure?

Define decision making.

What is bounded rationality?

Define risk and uncertainty.

What is Quality Circle?

Long Questions

6. Explain basic and advanced models of organizational design.

7. Discuss different organizational structures.

8. Explain decision making under certainty, risk and uncertainty.

9. Explain open and closed decision making models.

10. Describe Quality of Work Life (QWL) and Quality Circles.

UNIT III – Organizational Behaviour

Short Questions

Define personality.

What are Big Five personality traits?

What is perception?

Define attribution.

What is cognitive dissonance?

Define motivation.

Long Questions

11. Explain personality theories and Big Five traits.

12. Describe perception process and attribution theory.

13. Explain learning theories and reinforcement conditioning.

14. Discuss transactional analysis and Johari Window.

15. Explain content and process theories of motivation.

UNIT IV – Group Dynamics and Leadership

Short Questions

Define group dynamics.

What is team building?

Define leadership.

What is conflict?

Define work-life balance.

What is managerial grid?

Long Questions

16. Explain group dynamics and stages of group development.

17. Discuss Kurt Lewin’s contribution to group dynamics.

18. Explain conflict resolution models.

19. Describe trait and behavioral theories of leadership.

20. Explain Path-Goal theory and Hersey-Blanchard model.

UNIT V – Emerging Aspects of OB

Short Questions

Define organizational culture.

What is organizational climate?

Define stress management.

What is organizational change?

Define OCB.

What is behavioural modification?

Long Questions

21. Explain organizational culture and climate.

22. Discuss stress management and counseling.

23. Explain management of change and organizational development.

24. Describe communication process in organizations.

25. Explain organizational citizenship behaviour and learning organizations.

STATISTICS FOR MANAGEMENT – MBA SEMESTER 1

UNIT I: Introduction to Statistics

Very Short Questions (1–2 Marks)

1. Define Statistics.

2. What is managerial statistics?

3. What is data?

4. Define primary data.

5. Define secondary data.

6. What is classification of data?

7. What is tabulation?

8. Define variable.

9. What is a frequency distribution?

10. State one limitation of statistics.

Long/Important Questions

1. Define Statistics. Explain its scope and importance in management decision-making.

2. Discuss the limitations of Statistics.

3. Explain the functions of Statistics in business and management.

4. What is data? Explain primary and secondary data with examples.

5. Explain different methods of data collection.

6. Distinguish between classification and tabulation of data.

7. What are discrete and continuous variables?

8. Explain frequency distribution and its types.

UNIT II: Measures of Central Tendency & Dispersion

Very Short Questions (1–2 Marks)

1. What is mean?

2. Define median.

3. What is mode?

4. Define central tendency.

5. What is dispersion?

6. Define range.

7. What is standard deviation?

8. Define variance.

9. What is coefficient of variation?

10. Which measure is most stable?

Long/Important Questions

1. Define measures of central tendency. Explain Mean, Median and Mode.

2. Calculate Arithmetic Mean for grouped data.

3. Explain merits and demerits of Mean, Median and Mode.

4. Define measures of dispersion and explain their importance.

5. Explain Range and Quartile Deviation with examples.

6. Explain Mean Deviation and Standard Deviation.

7. Calculate Standard Deviation for grouped data.

8. What is Coefficient of Variation (CV)? State its uses.

UNIT III: Correlation and Regression

Very Short Questions (1–2 Marks)

1. Define correlation.

2. What is positive correlation?

3. What is negative correlation?

4. Define zero correlation.

5. What is a scatter diagram?

6. What is Karl Pearson’s correlation?

7. Define regression.

8. What is regression line?

9. State one use of regression analysis.

10. Correlation coefficient lies between which values?

Long/Important Questions

1. Define Correlation. Explain its types.

2. Explain Scatter Diagram Method with a suitable example.

3. Explain Karl Pearson’s coefficient of correlation.

4. Calculate correlation coefficient.

5. What is Regression Analysis? State its importance.

6. Explain Regression lines and their properties.

7. Distinguish between Correlation and Regression.

8. Calculate Regression equations.

UNIT IV: Probability

Very Short Questions (1–2 Marks)

1. Define probability.

2. What is a random experiment?

3. Define an event.

4. What is equally likely event?

5. Define conditional probability.

6. What is addition theorem of probability?

7. What is multiplication theorem of probability?

8. Define random variable.

9. What is binomial distribution?

10. What is normal distribution?

Long/Important Questions

1. Define Probability. Explain its salient features.

2. Explain classical, empirical and subjective probability.

3. Explain addition and multiplication theorems of probability.

4. Explain conditional probability with an example.

5. Define Random Variable.

6. Explain Binomial Distribution with assumptions.

7. Explain Poisson Distribution with applications.

8. Explain Normal Distribution and its properties.

UNIT V: Sampling & Hypothesis Testing

Very Short Questions (1–2 Marks)

1. Define sampling.

2. What is population?

3. What is sample?

4. Define hypothesis.

5. What is null hypothesis?

6. What is alternative hypothesis?

7. Define level of significance.

8. What is Type I error?

9. What is Type II error?

10. What is Z-test?

Long/Important Questions

1. What is Sampling? Explain its need and advantages.

2. Explain Probability and Non-Probability Sampling methods.

3. What is Hypothesis? Explain Null and Alternative Hypothesis.

4. Explain Type I and Type II errors.

5. What is Level of Significance?

6. Explain Large Sample Tests (Z-test).

7. Explain Small Sample Tests (t-test).

8. Explain Chi-square test and its applications.

9. What is ANOVA? Explain One-way ANOVA.

10. Distinguish between Parametric and Non-parametric tests.